Sales Expo 2019 – Growing Your Digital Signage Business
Steve Clark, CEO and founder of New School Selling, was the keynote speaker at this year’s Sales Expo 2019, hosted by Daktronics, inc. September 18-20, 2019 in Brookings, South Dakota.
Daktronics is recognized as a world leader in arena and stadium scoring systems. The company was started in 1968 in Brookings, South Dakota by Dr. Alred Kurtenbach and Dr. Duane Sander in a 250 square foot facility that was shared with a bicycle repair shop. Today, Daktronics is a $400 million company that employs 2800 people in its 900,000 square feet facility that designs, manufactures, sells and services the most complete line of scoreboards and displays in the industry to customers in nearly 100 countries.
Steve’s topic at the expo was “How to Maintain Control of the Sales Process & How to Close More Deals Faster”. Steve knows a thing or two about the sales process. Steve started his sales career at age 11 by selling flower seeds, magazines, and greeting cards.
Steve Learned at the “School of Hard Knocks”
Steve is a self-taught salesperson who has read hundreds of sales, management, and psychology books, listened to thousands of hours of audio recordings, attended scores and scores of sales seminars and most importantly made over 10,000 face to face or telephone prospecting calls.
His real breakthrough came in 1996 when he was barely making enough to support his family of four. With the help of his mother and a second mortgage, Steve started New School Selling, an international business development and marketing firm that consults and coaches thousands of sales executives and business owners annually in Australia, Canada, and the US.
What to Expect from New School Selling

Steve teaches a sales process that helps his New School Students double or triple their income.
Specifically, he teaches clients how to:
- Shorten the sales cycle
- Stop wasting time on “tire kickers” and “price shoppers”
- Improve closing percentages
- Stop giving away free proposals and advice
- Avoid discounting in competitive situations
- Dramatically increase their income
- And a whole lot more!
Watch this short video to learn how to get a FREE copy of his book, “Profitable Persuasion”.
More about Steve
Steve Clark has read countless books on psychology, sales, and management. He’s listened to thousands of hours of audio recordings, attended scores and scores of sales seminars and most importantly made over 10,000 face to face or telephone prospecting calls.
He has earned his certifications as a Duct Tape Marketing consultant and Content Marketing Specialist.

Steve has also authored several books, in both written and audio format. He’s been a guest columnist at Radio Ink magazine and a frequent speaker at national and international events.
To find out more about Steve and New School Selling go to NewSchoolSelling.com.
